Ziff Davis Holdings(Profile) has decided to sell Ziff Davis Media, publishers of PC Magazine and Baseline, as well as a variety of online, tech-focused products.

The company has retained Evercore Partners and Lehman Brothers as financial advisors to assist in the sale. Private equity firm Willis Stein & Partners, which bought the magazine assets of Ziff Davis in 1999 for $780 million in cash, will likely take a loss in a sale.

Ziff Davis Holdings announced growth of 84.7 percent in Q2, compared to the second quarter last year. Online revenue jumped 49 percent and print revenue fell 6 percent.